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The Paradox of Choice – Why More Is Less

Posted on 2006-12-17
by Rex Tsai

我在上一篇文章(Microsoft Research: AURA)所提到的 Barry Schwartz 的著作 《只想買條牛仔褲:選擇的弔詭》,這其實是相當值得一讀的書,無論你是想試著治療自己的偏執,或拯救因懊悔而失去的快樂。抑或是想利用常見心理盲點多賣些產品。 😉

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